Why Data Science?

There’s no question that data is affecting the way we work, live, and think about the world. Everything we do generates data and every new technology used to capture this data brings with it even more opportunities to extract knowledge, to learn, to grow, and to create change.

However, most organizations today, across every sector, lack the staff with the necessary skills to capitalize on these growing opportunities.

That’s why data science continues to be one of the most in-demand career paths for those with the curiosity, creativity, and drive to pursue it.




Along the data science value chain, there are programs and jobs that focus on data collection and manipulation, others dedicated to the skills needed to extract knowledge from data, and more still that centre around utilizing extracted knowledge to take action.

UBC’s Master of Data Science program teaches students to work with data in all its forms, to ask relevant questions, to analyze, to uncover data stories, and to communicate these stories to those who may take action.

Graduates work alongside experts in big data (for instance, from SFU's Professional Masters Program in Big Data*) and graduates from business analytics degrees (for instance, from the Sauder School of Business’s Masters Program in Business Analytics**) who specialize in prescriptive action.

Potential data science careers include:

  • Data Engineer
  • Data Architect
  • Systems Analyst
  • Information Technology Manager
  • Data Developer
  • Data Scientist
  • Data Visualization Expert
  • Data Analyst
  • Business Intelligence Analyst
  • Business Systems Developer
  • Machine Learning Engineer
  • Research Engineer

Those who specialize in computational linguistics will have the opportunity to solve difficult linguistic problems using computers with an eye towards taking roles in the creation of the next generation of language-aware software.

Potential computational linguistics careers include:

  • Corpus Linguist
  • Computational Linguists
  • Machine Learning Engineering
  • Data Scientist
  • Natural Language Processing Engineering
  • Research Engineer
  • Machine Learning Researcher

*SFU’s Professional Master’s Program in Big Data develops data architects who apply a deep knowledge of computer science to create new tools that find value in the vast amounts of information generated today. The program targets students whose undergraduate degrees are in computer science, or in quantitative fields, such as engineering or physics.

** UBC's Sauder School of Business Master of Business Analytics gives candidates with quantitative backgrounds sought-after analytical skills within a broader business context. Graduates will be able to apply advanced analytical tools and methods to address management challenges in today’s business world.

Explore our Data Science Programs

Data in Action

Predicting Customer Order Probabilities

Students of UBC’s Master of Data Science program in Vancouver worked with Fresh Prep to design a dashboard tool that not only helped the meal kit delivery company predict its future orders but also provided the insights needed to help Fresh Prep better serve its existing customers and improve their order rate.

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