UBC MDS Vancouver Students Win $10,000 Grand Prize
For companies like Vancouver’s Kabam, a developer of immersive, and highly social multiplayer games for mobile devices, it relies heavily on digital advertising for promotion and user advertising to generate revenue.
In conjunction with UBC Sauder School of Business, the Kabam Games Varsity Challenge was to create a predictive model that estimates the value of users for one of Kabam’s hit games.